reynolds wrap
WINNER: 2021 Austin ADDYs - Silver, Digital Publications
ad: quyen ngo // cw: alex pinnell // cd: rohitash rao, sean labounty
unroll the possibilities.
If there’s one thing the Internet loves, it’s ridiculous life hacks for everyday products. And what’s more “everyday” than Reynolds Wrap?
INSIGHT: People love finding silly life hacks.
SOLUTION: Show that Reynolds Wrap has the versatility to do literally every job.
pre-rolls
Public Stunts
Installations in every day urban areas made from Reynolds Wrap, showcasing its endless uses.
TikTok Viral Owned Content
Ryan Reynolds will launch the Reynolds Wrap TikTok account as our digital ambassador and take part in the latest trends all the kids are doing.
AlumINNOVATION Contest
Calls upon high school students to find a new, bizarre, or genius way to use aluminum foil!
Influencers, doubling as judges, will promote the contest on their social media and prompt students to submit their video to reynoldskitchens.com/aluminnovation2021 before the deadline, March 31st.
Judge Panel:
William Osman
Simone Giertz
Michael Reeves
Mark Rober
The top five submissions will receive a $1,000 scholarship to fund their creative projects.
The AlumINNOVATION awards show will stream live on YouTube April 10th, with host Ryan Reynolds.