Downtown Houston Management District

the black sheep agency, april 2021 - december 2022

art direction and design by Bill Ferenc

We are Downtown.

We got sentimental. We got real. We got funky. We got into what it really means to be a Houstonian. After pivoting due to the COVID-19 pandemic, we helped redefine the experience and lifestyle of Downtowners, tourists and Houstonians alike.

  • environmental copy (welcome mats, stickers, and other fun swag)

  • print magazine ads

  • digital paid ad copy

  • :15 and :30 ad spots

Digital Spots

Find your next delicious adventure.

From bold new dishes to beloved local breweries, come spice up your day and taste something new in Downtown Houston.

It’s meet-me-Downtown season.

Sunbathers, concertgoers, selfie artists—everyone’s invited. Check off your summer bucket list in Downtown Houston.

Downtown Magazine Ads

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Digital, environmental and more

Coaster, Side A

Coaster, Side A

Coaster, Side B

Coaster, Side B

sticker

sticker

sticker

sticker

sticker

sticker

email signature

email signature

bike club poster

bike club poster

bike club social graphic

bike club social graphic

commercial end card

commercial end card

commercial end card

commercial end card

commercial end card

commercial end card

Winter Wanderland invite

Winter Wanderland invite

Winter Wanderland direct mail

Winter Wanderland direct mail

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good reason: free pre-k