Good Reason Houston
the black sheep agency, may 2021 - december 2022
art direction and design by Cassidy Meade and Bill Ferenc
Go Somewhere!
“Go Somewhere” introduced Houston families to the fun, joy and value of Pre-K, especially after the pandemic. We designed a robust toolkit that stood out from other school materials, with a message that easily translated for Houston’s Spanish speakers. Beyond the Pre-K campaign, we also supported their fundraising.
script writing for PSAs and Telemundo spots
continually optimized digital ad copy
direct mail copy for fundraising and awareness
Animated PSA script
Digital ad copywriting
Direct mail
Postcard 1, Side A
Postcard 1, Side B
Postcard 2, Side A
Postcard 2, Side B
Postcard 3, Side A (fold out)
Postcard 3, Side B (fold out)