Additional Student Work
Reynolds Wrap: Roll Up Ready.
WINNER: 2021 Austin ADDYs - Silver, Digital Publications
We created a fake user guide for Reynolds Wrap foil.
Additional scripts for the campaign
Eterneva: Shine On.
FabuLingua: Language Beyond Words.
Flint: Roll Up Ready.
Real Convenience
This began as a student OOH ad campaign for Hudson News. Those ads made no sense at all, but the items were funny and it made for a memorable critique.
Years down the line, I would make a silly TikTok about said critique. That video and its follow-ups are currently sitting at a combined 1,300,000 views.
Inspired by this Conde Nast Traveler article about Hudson News Hauls.
Click images to enlarge.
